Kids scan barcodes, earn points, and level up — while learning to spot whole foods vs. ultra-processed ones. The grocery store just became the most exciting place on Earth.
Too many families — especially in our Baltimore communities — are navigating grocery store aisles full of ultra-processed products that look healthy but aren't. Labels are confusing. Marketing is misleading. And kids just want the brightly-colored box.
We built Find The REAL Food to flip the script. Instead of saying "no" to the chip aisle, your kids are competing to spot the imposters and earn badges for finding whole foods. Discovery, not shame.
When kids understand why an apple beats a fruit roll-up, they make better choices — not because you told them to, but because they figured it out themselves.
No special equipment. No subscription. Just your phone and the next grocery run.
Parents create the family profile in the dashboard. Add each kid, set difficulty levels, and choose weekly challenges. Takes about 3 minutes.
👩🏾 Parent DashboardKids use the app to scan barcodes or search products. The app reveals whether it's a REAL food or an Imposter — and explains why in kid-friendly language.
🥦 REAL Food 🚨 ImposterEvery discovery earns XP. Kids compete on the family leaderboard, unlock badges like "Veggie Scout" and "Label Detective," and build a streak. Learning feels like a game — because it is.
⭐ XP + BadgesThe home screen keeps kids motivated. The result screen makes every scan a discovery moment.
Point, scan, discover. Kids get an instant verdict on any product — REAL or Imposter — with a fun explanation they'll actually understand.
8 collectible badges from First Discovery to REAL Food Hero. Each one reinforces a real nutritional concept kids can explain to their friends.
Track your kids' progress, set weekly challenges, manage the family shopping list, and see trends over time — all in one place.
Who finds the most REAL foods this week — Zoe or Marcus? Friendly competition keeps everyone motivated and makes every grocery trip exciting.
Build a REAL Food shopping list together. Color-coded by processing level so you know exactly what's in the cart before checkout.
New quests every day — "Find 3 whole grain products" or "Spot 5 foods with fewer than 5 ingredients." Goals that make learning automatic.
We teach kids the four levels — from whole foods to ultra-processed — using a simple, judgment-free framework.
Eaten as nature made them — nothing added, nothing removed.
Apples, carrots, almonds, eggs
Simple processing that preserves nutrition — freezing, fermenting, grinding.
Greek yogurt, frozen vegetables, oatmeal
Real ingredients but with significant additions like sugar, salt, or oils.
Canned beans, peanut butter, bread
Industrial formulations with artificial flavors, dyes, and preservatives.
Chips, soda, packaged snack cakes
This week's Johnson Family standings — who's taking the crown?
Dad is gaining fast — just 200 pts behind. Grocery run this Sunday? 👀
We're working with Baltimore-area healthcare and wellness providers to make REAL food education a standard part of family health — at no cost to you.
Pediatricians, family medicine clinics, and community health centers can recommend the app directly to patients. We provide data insights (with your consent) to support your care team's nutrition conversations.
Gyms, wellness clinics, and community centers can use Find The REAL Food as a family programming resource — whether in-person workshops or as a take-home digital companion.
After-school programs and school nutrition educators can integrate the app to reinforce classroom lessons with real-world grocery shopping practice.
Are you a healthcare or wellness provider in Baltimore?
💌 Let's Partner Up"My daughter used to beg for every brightly-packaged thing she saw. Now she's the one telling me to check the ingredient list. I almost cried in the cereal aisle."
"I told my son we were doing 'a mission' at the grocery store. He scanned 23 products in 40 minutes. The family leaderboard is SERIOUS in our house now."
"As a pediatric dietitian, I've been looking for something I can actually recommend to families. This is it — culturally aware, game-based, and genuinely educational."
Find The REAL Food is completely free for every Baltimore family. Because healthy eating education shouldn't cost extra.
🎮 Start Playing Right NowTwo experiences — one for the kids in the store, one for parents at home.
Scan barcodes, earn points, collect badges, and compete with the family — right in the grocery store.
Set challenges, track progress, manage the shopping list, and see how each kid is building better habits over time.
Works on any smartphone browser — no app store download required.